Founded in 2009, The Optical Vision Site was the original quirky, upbeat and innovative optical blog that has rapidly become the ultimate resource for all things optical. The Optical Vision Site provided information to inspire, help and encourage eye care professionals to compete in the optical workplace.The Optical Vision Site featured daily tips on sales, marketing, trends, social media and always a bit of opti-fun. Optical Vision Resources was founded in 2010. This site primarily featured updates on eyeglasses, sunglasses, eye health, and optical industry news.

With the launch of The Optical Journal, we were able to combine everything into one site making it easier for busy ECPs to follow. We listen to you, our optical industry friends, associates and the ECP’s, about their needs and incorporate these into our blog. We have a sales and marketing slant because that is our experience. We don’t pretend to be the experts in everything but we do help our users find information and resources to sharpen their expertise and their knowledge with stories they won’t find just anywhere..

We update the site daily with new posts and you will find 2500+ archived articles covering many subjects such as:

  • Business Knowledge
  • Competing against Online sales
  • Customer Service and Human Resources
  • Information Technology
  • Marketing
  • Managed Care
  • Merchandising Enhancement Programs
  • Optical Education
  • Product Knowledge
  • Quick Resource Links, National and International
  • Retail Strategies including interviews with successful independent optical retailers
  • Sales Skills
  • Social Media

This site is still evolving and we strive to keep improving, your participation will take us on that road of discovery as we invite you to share the ride!

Please make a comment, contact us, send us an article and we will respond as fast as we can. You are very important to us and your feedback is welcome.


 Shirley Platzer-Stocks

Founder (Retired)


 Cathy Ives

Founder – Writer (Retired)


 Daniel Feldman

Editor-in-Chief – Designer – Writer

 Margaux Feldman

Editor – Writer